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課程名稱 |
論文量化研究方法
Quantitative Research Methods for Thesis Research |
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開課學期 |
110-2 |
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授課對象 |
管理學院 管理學院企業管理碩士專班(GMBA) |
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授課教師 |
堯里昂 |
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課號 |
GMBA7124 |
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課程識別碼 |
749EM1430 |
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班次 |
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學分 |
1.0 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
第1,4,8,10 週
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上課地點 |
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備註 |
本課程以英語授課。密集課程。上課日期及時間請詳見GMBA官網(https://gmba.ntu.edu.tw/en/)
限GMBA班學位生 或 限管理學院交換生與訪問生
總人數上限：50人 |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
The goal of this course is to prepare GMBA students with the skills needed to undertake quantitative research for their Master Dissertation. Specifically, the course will introduce and discuss the structure of a research paper by taking students through a step-by-step process of topic generation, literature collection, methodology design, data collection and analysis. |
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課程目標 |
After completing this course, students will be able:
• Design and execute a research project that demonstrates logical and critical thinking using their knowledge.
• Understand the layout and principles of an Academic Thesis, a Business Proposal and Quantitative Case Studies.
• Be able to clearly articulate research or project objectives in an academic context
• And be able to analyse and interpret their collected data using R.
These goals will be achieved through a combination of lectures, reading discussions, example analysis, and assignments. |
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課程要求 |
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預期每週課後學習時數 |
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Office Hours |
另約時間 備註： Please do not hesitate to contact me for an appointment if you need any assistance outside of class. |
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指定閱讀 |
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參考書目 |
Textbook:
Cooper, D. R. and P. S. Schindler (2014). Business Research Methods, McGraw-Hill Irwin. https://amzn.to/3qY6qBR
Cardon, Peter. W. (2018). Business Communication: Developing Leaders for A Networked World, Third Edition. McGraw-Hill Higher Education. University of Southern California. https://amzn.to/3ypKuSw
Articles and References:
1. Almquist, E., & Wyner, G. (2001). Boost your marketing ROI with experimental design. Harvard Business School Press.
2. Morrel-Samuels, P. (2002). Getting the truth into workplace surveys. Harvard business review, 80(2), 111-118.
3. MLA Formatting and Style Guide // Purdue Writing Lab |
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評量方式
(僅供參考) |
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